Online Auction Jewelry

For what reason does a jewelry outlet or a manufacturer put its merchandise online for auction? The answers to that are various, however the 2 most obvious ones are because a) they were unable to sell these items offline or b) the outlet are hawking sub standard products.
However would be incorrect on both counts. The main cause why jewelry outlets sell on an online auction is because they get a better chance of getting more money, because it costs far lesser to sell jewelry via the

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