Toys "R" Us latest retailer to launch mobile coupons
Toys "R" Us and Babies "R" Us in the U.S. have launched a new holiday campaign which started on the 9th of November, two weeks before "Black Friday", the traditional start of the holiday shopping season.
The retailer introduced mobile-enabled coupons with barcodes for smartphones, especially Blackberry and iPhone. This follows the launch of e-gift cards in 2009, which customers had to print out to redeem.
The coupon bar codes are sent to your phone via email when joining the Toys "R" Us or
